For indie gift & lifestyle shops
New Shelf is a free email shortlist of new indie makers (candles, bath and self-care gifts at $20–40 retail), matched to what your shop stocks. See one you like? Reply with its number and we’ll introduce you.
Get Shelf No. 001Free for shops · one short form · unsubscribe anytime
What this is an email shortlist that introduces you to new makers. What it isn’t a marketplace or a store. No orders go through us.
Shops never pay. Later, makers may pay for introductions, but only to shops that already said yes to them. Picks are made for fit first, and a maker can’t pay to get onto your shortlist.
Faire shows you thousands. We send a few, matched to your shelf, with a human intro. Keep using both if you like.
A real shelf is 3 to 5 new makers, each with the terms a buyer needs and a line on why it fits your shop. Tap a card to see what happens next.
fig leaf · black tea · cedar
6 oz tin · $26 retail
Sample terms
Why it matchedYou stock candles at $20–40, and nothing smoky-green yet.
No. 1 · what happens next
Reply: “No. 1, please!”
We email you and the maker together. That’s the intro.
You order direct from the maker, on their terms. Not for you? Do nothing. Nobody follows up.
The maker (invented for this example): a two-person studio pouring small batches in tins.
sea salt · rose clay · geranium
12 oz kraft pouch · $22 retail
Sample terms
Why it matchedGift-ready packaging that works as a register add-on.
No. 2 · what happens next
Reply: “No. 2, please!”
We email you and the maker together. That’s the intro.
You order direct from the maker, on their terms. Not for you? Do nothing. Nobody follows up.
The maker (invented for this example): a bath-and-body maker who hand-stamps every pouch.
cedar · woodsmoke · orange peel
4 oz amber glass · $28 retail
Sample terms
Why it matchedUnder $30, and a woodsy scent for shops that skew cabin-cozy.
No. 3 · what happens next
Reply: “No. 3, please!”
We email you and the maker together. That’s the intro.
You order direct from the maker, on their terms. Not for you? Do nothing. Nobody follows up.
The maker (invented for this example): a perfumer whose sprays smell like a cabin weekend.
*Every product, price and term on this page is invented and drawn by us. No real makers. Your real shelf will have real ones, matched to your shop.
How it works
Your shop name, city, what you already carry, and the price range that sells for you.
3 to 5 new makers with wholesale terms and a note on fit. We only send one when we find makers worth your time.
We email you and the maker together. From there it’s a normal conversation between two small businesses.
Brands only reach you after you say yes. Nobody else gets your email.
Categories
Candles, room sprays, bath soaks, balms and bars: the giftable stuff that lives near the register.
Made for owner-run gift & lifestyle boutiques in the US, plus small online shops. Not a fit right now: chains and dropship stores.
About
I’m Carlos Artavia, founder of New Shelf.
I read every maker’s site, check their wholesale terms, and only send what I’d put on a shelf myself.
Questions? Email me at [email protected].
No. If you like a maker, you order from them directly, on their terms. We’re not in the middle of the sale.
No. Brands never get your details. A maker only hears about you after you reply with their number.
Only when we find makers that fit your shop. Some weeks that’s nothing, and that’s on purpose. To change what you get or unsubscribe, reply to any email.
One short form: your shop, what you stock, your price range. About a minute.
Get Shelf No. 001Free for shops. Unsubscribe with one reply.